Content & Copywriting
The way people search for information online is changing. Increasingly, they are turning to AI tools such as ChatGPT, Gemini, Copilot and Perplexity to research products and services, compare providers and find answers to their questions. Instead of scrolling through pages of search results from Google, users can now receive instant, tailored responses from AI-powered …
One of the things I enjoy most about my job is that I get to write about new things every day. Sometimes it’s a subject I have no experience of, or have never even heard of until I receive the brief, and those are my favourites. If you’re writing for trade publications or white papers, …
I’ve always wanted to work for myself. That’s not to say I haven’t loved working for agencies – I have. I love the fast pace, nailing those tight deadlines and the buzz of securing coverage. High fives and doughnuts in the office for a job well done. It’s not quite the ‘Ab Fab’ experience of …