I’ve always wanted to work for myself. That’s not to say I haven’t loved working for agencies – I have. I love the fast pace, nailing those tight deadlines and the buzz of securing coverage. High fives and doughnuts in the office for a job well done. It’s not quite the ‘Ab Fab’ experience of long lunches and ‘Bolly’ (as I was led to believe in the 90s!) but the people are brilliant and there’s lots of variety. I could spend the morning interviewing a skydiving grandmother and evaluating our latest social media campaign, and the afternoon writing complex technical articles about cladding, or breaking down the latest legislation for a news article. No two days are the same in PR.
But I’ve always craved the freedom and flexibility of freelancing. I’ve used many amazing freelancers over the years and sat at my desk on dark, rainy days in Cardiff, green with envy, as they regaled me with stories of working poolside on their month-long holiday to Dubai. Not that I’m planning any month-long holidays, or going to Dubai. It sounds nice though, doesn’t it?
For me, it means I get to do more of what I really love – writing. Whilst I really enjoy PR and marketing (and there really isn’t much in the way of PR and marketing that I haven’t done), I don’t feel quite the same thrill for them as I do for writing, for creating copy and content that people love. Yet the further and further you move up that PR agency career mountain, the further away you move from it. So, here I am. Back at base camp, ready for my next challenge. Bring it on.