I’m Jo, freelance content and copywriter
I turn complex subjects into clear, engaging content that strengthens visibility, builds trust and delivers results.
With 25 years' experience in PR and SEO & GEO content and copywriting, I've worked with some of the UK's leading brands, as well as SMEs, start-ups and public sector organisations across a wide range of industries.
Whether you need an SEO copywriter, a GEO copywriter for improved visibility in AI searches, a social media content writer or someone to deliver high-quality PR and marketing content, I can help you get seen and achieve your business goals.
Great content needs to do more than sound good - it needs to perform.
That's why I write content that is optimised for both search engines (SEO) and AI-powered search (GEO), helping businesses improve their visibility across Google, ChatGPT, Gemini, Copilot and other emerging platforms.
I am a Cardiff-based copywriter, but I work with businesses across the UK.
Experience across multiple sectors
I have extensive experience writing for clients in:
• Legal and professional services
• Autism and special educational needs/additional learning needs (SEN/ALN) support
• Health and wellbeing
• Retail
• Hospitality and tourism
• Facilities management
• Food and drink
• Manufacturing
• Construction
My ability to quickly understand complex subjects means I can create content that is accurate, informative and tailored to the needs of your audience.
Why work with me?
Writing has always been my passion.
I combine strategic thinking with a practical understanding of how people read, search and engage with content online. Whether I'm writing for a law firm, healthcare provider, manufacturer or tourism business, my focus is always the same: creating content that delivers value and gets results.
Clients value my ability to:
✓ Understand complex topics quickly
✓ Write in a clear and accessible way
✓ Adapt to different audiences and sectors
✓ Deliver high-quality content on time
✓ Create content that supports SEO and AI visibility
Let's talk
If you're looking for a freelance copywriter, I'd love to hear from you. You can find me at [email protected]
