Content designed to be found by search engines and AI…
Creating great content is no longer just about ranking on Google with SEO. Today’s businesses also need to ensure their content can be understood, trusted and referenced by AI-powered platforms such as ChatGPT, Gemini, Copilot and Perplexity.
Whether you’re looking to attract more website visitors, improve your online visibility or establish your expertise, I can create content that delivers value to your audience and performs across multiple platforms.
What is SEO?
Search Engine Optimisation (SEO) involves creating content that helps your website rank higher in search engine results. Effective SEO content is built around the questions your audience is asking and the keywords they are using to find products, services and information online.
SEO-friendly content helps businesses:
• Improve search visibility
• Increase website traffic
• Attract potential customers
• Build authority within their sector
• Generate enquiries and leads
What is GEO?
Generative Engine Optimisation (GEO) is the process of creating content that AI tools like ChatGPT, Gemini, Claude and Copilot can easily understand, trust and use when generating answers.
As more people turn to AI platforms to research services, compare providers and find information, businesses need content that is structured, informative and authoritative.
GEO-friendly content focuses on:
• Clear, accurate information
• Well-structured content
• Demonstrating expertise and credibility
• Answering real user questions
• Providing genuine value
The goal is to increase the likelihood that your content will be referenced, summarised or recommended by AI-powered search tools.
SEO and GEO: Working Together
By combining SEO best practice with GEO principles, businesses can improve visibility across both traditional search engines and AI-powered platforms.
SEO and GEO Content Services
I can help with:
• Website copy
• Service pages
• Blog articles
• Guides and resources
• Thought leadership content
• Case studies
• FAQs
• Sector-specific content
Every piece of content is written with your audience in mind, while supporting your wider marketing and business objectives.