One of the things I enjoy most about my job is that I get to write about new things every day. Sometimes it’s a subject I have no experience of, or have never even heard of until I receive the brief, and those are my favourites.
If you’re writing for trade publications or white papers, you need a genuine in-depth understanding of the subject, and I can spend hours researching and talking to experts to make sure I have a strong grasp of all the issues so I can write a really good piece. I’ve written about everything from cladding and fixed wire testing, to neurology and vineyards.
Often, the people I speak to are really passionate and that can be infectious. You become really invested in the subject. That was the case this week when I threw myself in to the world of biophilia for a client.
If, like me, you hadn’t heard of it before, it is the fascinating concept that humans feel an innate connection to nature and living things. In a nutshell, feeling close to nature and being outdoors feeds our well-being and makes us happy.
I loved getting lost in this idea and researching how nature and plants affect us. This is how I came to buy my first pot plant. It isn’t actually my first, but it is the first time I’ve confidently known what plant I was buying (not just what looked the prettiest, or the one that came in a pot that matched my curtains) so it was a breakthrough.
It’s a fabulously named plant called Mother-in-Law’s Tongue (Sansevieria). Not only does it pull dust out of the air, leaving it cleaner and fresher, it removes 82% of toxins from the air too (proven by NASA, no less) and is one of the only plants to convert CO2 into oxygen at night. I’m now curating a list of other super plants I need for my home. I’m sold on biophilia.
I guess it’s a hazard of the job. You need to understand and believe in what you are writing. If you can’t convince yourself, you won’t convince anyone else either.